3 Steps to Game-Changing Marketing

by Loolwa Khazzoom • November 6, 2013 • Writing and Editing Tips

You’re not average, so why should your marketing be? Join media, marketing, and PR specialist Loolwa Khazzoom and holistic business coach Maureen Callaghan Jacobson for this on-demand seminar on understanding and establishing the 3 building blocks of a successful marketing campaign.

In reaching for the summit of our vision, we entrepreneurs (especially the ambitious ones) commonly speed-walk through or altogether ignore the triad of business basics: brand, target audience, and message. We think we’ve got it covered already (been-there-done-that, snooze, move on people) or we think it’s not all that important to begin with (we’re visionaries! pioneers! game-changers! we’ve got a world to save!) And so we inadvertently build a shoddy foundation for our all-too-important work – ultimately leading to our marketing efforts falling flat.

In this on-demand teleseminar for game-changing entrepreneurs and business leaders, you will learn how to assemble the building blocks of a successful marketing campaign — zeroing in on what you offer, why you do it, who you serve, how your work is different enough to be life-altering, how it’s similar enough not to scare the little children, and how to communicate about it all in a way that is understood even by adults who were popular in middle school.

You want the limelight? Brace yourselves, people; it’s show time!

In this program, you will receive step-by-step guidance from two successful business and marketing experts who have been in your shoes and know just how to polish them; you will engage in key exercises that help you apply the principles to your own business; and you will hear participants from the live call discuss the principles and get hands-on coaching from said experts. You will walk away with clarity on, skills for, and a DIY (do-it-yourself) attitude about the 3 steps to building a successful media, marketing, and public relations campaign.

This program is on-demand. Download the file and listen at your leisure, in your mismatched pajamas and fuzzy pink slippers!

Cost:                $35/participant
Registration:     3 Steps to Game-Changing Marketing

Loolwa’s“Three Steps to Game-Changing Marketing” teleseminar was much more useful than other marketing workshops. It was very personal, which made it far more helpful than those with lots of general statements that apply to “everyone.” I also love Loolwa’s direct, funny, and authentic style. She made me feel completely comfortable and acknowledged me and my work in a way that was empowering. At the same time, I received real, useful direction with specific steps I can take to make positive changes on my own, so that I can reach more people and share the work that I love doing, helping more people with their own transformation and healing. Loolwa also spent considerable time with me after the teleseminar, again giving me useful, specific advice, after really taking the time to hear what I need and where I want to take my work. I love working with her and look forward to more! – Lucia Maya, Luminous Adventures

I found it very energizing to listen to Loolwa’s “3 Steps to Game Changing Marketing” on-demand audio class. I really appreciated the congruency, authenticity, and flow of the class. The exercises were worthwhile, and I enjoyed the feedback time. As someone who is intending to launch a new business in 2014, marketing and promotion often appear to be an unscalable mountain. After listening to this seminar, I’ve come away feeling that there is hope and that possibilities abound, that marketing and promotion may not be a fire-breathing dragon after all, but rather, may be entirely doable and fun! - Joss Brunel, Crowing Crone Woman of Wisdom


Loolwa Khazzoom (really) is a business blogger for The Huffington Post and a public relations manager for movers and shakers with positive social impact. Among her many accomplishments, she has placed her clients in top media outlets, including Rolling Stone, Forbes, and CNN, and she has facilitated collaboration opportunities between her clients and VIPs including supermodel Tyra Banks, integrative medicine doctor Mark Hyman, MD, and award-winning talk show host Montel Williams.

Loolwa additionally has published articles in leading media including The Washington Post, AARP, and Marie Claire; she has published two books endorsed by top professors at universities including Yale, Princeton, and Harvard; she has lectured at prestigious venues including Barnard College and Harvard University on the East Coast and the Simon Wiesenthal Center and Skirball Cultural Center on the West Coast; and she is the founder of the Dancing with Pain® method for natural pain relief, which has been featured in leading media including The New York Times, the Johnson & Johnson health channel, and ABC News.

But perhaps more importantly than all her bling-bling, Loolwa gets you because she is you - the visionary, the pioneer, the artist, the inventor. She is the one who raises her voice when everyone is told to shut up; the one who runs dancing through the streets when it rains; the one who burns the midnight oil, plotting the revolution, while her counterparts are out knocking down a few cold ones.Not only that, but she has gathered up all her paradigm-shifting, pot-stirring, out-of-left field,cockamamie ideas and landed them right smack dab in the middle the public eye. Repeatedly.

She has a formula that works, and as a proper activist, she is crazy eager to teach it to you, so that you stop banging your head against the proverbial door of mainstream success and break the damn thing in already.Voted “troublemaker” by her high school peers, in the only category that year with no runners-up, Loolwa is proud to have lived up to her reputation through decades of socially-conscious rabble-rousing. In this regard, she enjoys plotting delightfully unorthodox and altogether sneaky ways of placing her cutting-edge clients into the mainstream spotlight, and she looks forward to working with you. For more information, visit Loolwa’s services page.

Maureen Callaghan Jacobson is a holistic business coach with 25 years of experience in business development, management, and sales. Working with the gamut of companies, ranging from mainstream corporations such as Bravo Cable TV to alternative health companies such as Natural Awakenings magazine, she has served in numerous roles – including executive director, vice president of sales and marketing, director of business and network development, and director of community relations. Among her many accomplishments in these positions, Maureen has multiplied sales of about $70 million, achieved ROIs of about 150%, and produced community TV programs and community health care symposiums.

Maureen specializes in turning creative thoughts into action plans, putting business systems in place, creating balance and harmony in business practices, and manifesting financial prosperity. To this end, Maureen draws not only from her conventional business expertise but also from her training as a certified practitioner in Reiki, Energy Healing, and Esoteric Healing. For this reason, it should come as no surprise that Maureen welcomes clients into an office that has been Vastu-rectified, is anchored with healing stones welcoming in abundance, and has Tibetan chants playing in the background. In addition, before getting down to brass tacks with clients, Maureen clears the space with burning sage (admittedly raising a 420-inquiring eyebrow or two),thendials in to her clients’ energy fields.

Adding angel cards and astrological charts to the mix, it’s an om-shanti, all around groovy vibe with Maureen, as she expertly guides her clients through the strategic development and implementation of successful business practices. Clients decompress the moment they enter Maureen’s office; they relax, focus, and work calmly and productively from that point on; and they leave feeling reconnected to their life’s purpose. For more information, visit Maureen’s LinkedIn page.

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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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