Be Mindful of the Time Hook

by Loolwa Khazzoom • October 27, 2011 • Writing and Editing Tips

Writers often think that book promotion starts once the book is published. In fact, the book is a dead duck in the water once it’s already come out – with the exception of made-for-media event news hooks, which I will discuss in another post. For effective publicity, you need to start pitching media four to six months before the release date, in the case of mainstream magazines, and four to six weeks before the release date, in the case of mainstream TV and radio.

Editors and producers are always planning ahead, and they want to profile authors or feature book reviews during the month or week of the book release. So plan out your marketing strategy with enough lead time to pitch and send review copies to editors and producers – to ensure you have the greatest chance of getting media attention.

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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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