Generate Media Interest by Turning Your Book Release into a Community Event

by Loolwa Khazzoom • October 31, 2011 • Writing and Editing Tips

I’m going to tell it to you straight: No editor or producer gives a rat’s ass if you’re presenting your precious new book at the last remaining book store on the planet. That is not a newsworthy event. But if you join forces with a local organization, and you create a servicey type program, you can assemble a newsworthy event that will secure media attention.

Let’s say you just wrote a book on how you lost 50 pounds by going vegan. Join forces with your local vegan restaurant, and get a few people to co-present with you:

  • the restaurant chef, who will talk about fab vegan recipes and offer cooking samples
  • an integrative medicine practitioner who will talk about how you can manage or eliminate a cholesterol problem and other ailments, by going vegan
  • a local organic farm representative, who can talk about “the box,” organic farms, and other options for bulking up on fruits and veggies
  • a jazz trio to round out the evening with some awesome music while people munch on vegan goodies.

You can, of course, charge for the event, to cover costs. In addition, get some relevant local groups, or local chapters of national groups, to co-sponsor the event. In this case, local chapters of the American Heart Association and Physicians Committee for Responsible Medicine, along with a local Meetup.com vegan group, would do the trick. Co-sponsoring with these organizations makes the event more relevant to your local community, and therefore, of greater interest to local media.

While there is never any guarantee of what editors and producers will go for, this kind of an event follows the formula for what will get their attention.

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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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