Mainstream media exposure is critical. It provides invaluable endorsement, leads to prestigious speaking engagements and lucrative book deals, opens the door to relationships with industry VIPs, and otherwise establishes or reinforces you as an expert. I have placed clients in, written for, and been featured in top media outlets, thereby offering a unique 360° understanding of how the media industry works. Even if you are in the beginning stages of your career, I can raise your profile and strengthen your platform in such a way that you, too, can get into leading media outlets, as a writer and/or featured expert. Here are samples of my work. ”I Placed the Story” showcases my work as a public relations manager; “I Wrote the Story” showcases my work as a freelance journalist; and “I Was the Story” showcases my work as a featured expert. 

I Placed the Story | I Wrote the Story | I Was the Story

I Placed the Story

Here are five examples of stories I placed for clients. In addition to managing media campaigns for these clients, I also provided them with any number of media, marketing, and PR services – including strategic planning, branding and messaging development, content development for websites and articles, social media management, book development, and relationship development with celebrities and other VIPs.

Suna Senman, LMSW
Life Transformation Facilitator
Create a Harmonious Life

Tory Zellick
Family Caregiving Specialist
Early Detection Options for Breast Cancer
The Huffington Post

Anasuya Basil, NC, Dipl. ABT, CST
Holistic Nutritionist
Dangers in Detoxing
Fox40 (Fox)

The House Jacks
A Cappella  Music Group
House Jacks Pair with Sony for New Soundtrack
Rolling Stone

Martin Rossman, MD, LAc
Integrative Medicine Practitioner
Create Good Worry Habits

I Wrote the Story

Here are five examples of journalistic articles, including numerous cover stories, that I wrote for magazines and newspapers internationally, followed by two books I published and several anthologies where I contributed essays.


Drug-Free Remedies for Chronic Pain
AARP magazine

Heck on Wheels
The Washington Post

Expats Return Aids Israel Biotech
BBC News

Miri Ben Ari Takes Hip Hop Violin to the Top
Rolling Stone

Opportunities Unfold in the Accordion Pill
CNN Money


The Flying Camel
Essays on Identity by Women of North African and Middle Eastern Jewish Heritage

Beyond Resisting Rape


That Takes Ovaries!
Bold Females and Their Brazen Acts

Body Outlaws
Rewriting the Rules of Beauty and Body Image

Shine the Light
Sexual Abuse and Healing in the Jewish Community

Yentl’s Revenge
The Next Wave of Jewish Feminism

Joining the Sisterhood
Young Jewish Women Write Their Lives

On the Road to Healing
An Anthology for Men Ending Sexism

Best Jewish Writing
2002 Edition

I Was the Story

Here are five examples of TV segments, movies, and magazine or newspaper articles where I was a featured expert in or the subject of a story.

Beyond Kittens, Beyond Angels
The New York Times

Dancing with Pain
American Health Journal (PBS)

New Dance Class Helps Fight Chronic Pain
ABC News

Dancing with Pain
Johnson & Johnson Health Channel

Pain Management
Sac & Co (ABC)


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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

Connect with Loolwa