Tag: marketing

What Do You Do, and Who the Hell Cares?

December 15, 2013 Leave a Comment
This article was first published in The Huffington Post on December 2, 2013. Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground. To ensure that you understand just what this triad of business basics is all about, I’m going...


1 Good Reason to Use a Blog for Content Overflow

December 15, 2013 Leave a Comment
This article was first published in The Huffington Post on November 6, 2013. I work primarily with people in the health and wellness industry, a demographic that is keen on educating the universe about self-care strategies, regardless of whether someone becomes a client or not. The inclination is noble and touching and lovely and yada yada, but it has a...


8 Menu Items that Optimize Your Website

December 15, 2013 Leave a Comment
This article was first published in The Huffington Post on November 5, 2013. One of the ways to optimize your website is by making it easy to navigate, so that people stay on it and engage with your content. Think of menu tabs on websites as labels on kitchen cabinets: When visitors walk into the kitchen, they want to know exactly where you keep the pots,...


2 Alternatives to Advertising: Get Published and Get Featured in Media

December 15, 2013 Leave a Comment
This article was first published in The Huffington Post on October 29, 2013. Advertising is expensive. First, there is the cost of the ad itself, which can run several hundred grand in top national media. Second, there is the cost of staying in the public eye. Even a full-page ad or minute-long TV spot is unlikely to generate much interest unless it is run...


3 Steps to Game-Changing Marketing

November 6, 2013 Leave a Comment
You’re not average, so why should your marketing be? Join media, marketing, and PR specialist Loolwa Khazzoom and holistic business coach Maureen Callaghan Jacobson for this on-demand seminar on understanding and establishing the 3 building blocks of a successful marketing campaign. In reaching for the summit of our vision, we entrepreneurs (especially...



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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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