Tag: media

2 Alternatives to Advertising: Get Published and Get Featured in Media

December 15, 2013 Leave a Comment
This article was first published in The Huffington Post on October 29, 2013. Advertising is expensive. First, there is the cost of the ad itself, which can run several hundred grand in top national media. Second, there is the cost of staying in the public eye. Even a full-page ad or minute-long TV spot is unlikely to generate much interest unless it is run...


3 Steps to Game-Changing Marketing

November 6, 2013 Leave a Comment
You’re not average, so why should your marketing be? Join media, marketing, and PR specialist Loolwa Khazzoom and holistic business coach Maureen Callaghan Jacobson for this on-demand seminar on understanding and establishing the 3 building blocks of a successful marketing campaign. In reaching for the summit of our vision, we entrepreneurs (especially...


Generate Media Interest by Turning Your Book Release into a Community Event

October 31, 2011 Leave a Comment
I’m going to tell it to you straight: No editor or producer gives a rat’s ass if you’re presenting your precious new book at the last remaining book store on the planet. That is not a newsworthy event. But if you join forces with a local organization, and you create a servicey type program, you can assemble a newsworthy event that will secure media...


Be Mindful of the Time Hook

October 27, 2011 Leave a Comment
Writers often think that book promotion starts once the book is published. In fact, the book is a dead duck in the water once it’s already come out – with the exception of made-for-media event news hooks, which I will discuss in another post. For effective publicity, you need to start pitching media four to six months before the release date, in...


Self-Hating White Supremacy in Israeli Media

May 2, 2011 3 comments
I turned on the Israeli news network, to see how the Israeli media was responding to Osama Bin Laden’s death. I didn’t see anything on Bin Laden, but I did see a video clip of news coverage from Holocaust Memorial Day. How’s this for irony: The anchorwoman was a blonde-haired, blue-eyed, extra-super-deluxe white chick. If the white face of Israeli...



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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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