Writing a Book? Here’s My #1 Tip!

by Loolwa Khazzoom • January 14, 2016 • Writing and Editing Tips

A number of you plan on writing a book, now or in the future, so I want to share with you the most important promotional tip for getting your book out there: Start promotion before your book is published, ideally six months prior. I typically get calls from people just after they have published a book, thinking that is when all the fun begins. The thing is, media wants to write a book review right when the book comes out. In other words, if your book is coming out in September, magazines want the article about it to be in the September issue.

Mainstream magazines plan issues about four months in advance, and numerous independent magazines plan issues even farther out. In addition, it may take a few rounds of phone calls and emails to get the attention of an overworked editor, and once an editor is interested, it may take a few more weeks for her to get approval from the higher-ups. That all adds up to six months of lead time.

If your book is just about to go to press, ie, if it’s too late to activate the media machine for book reviews, take heart: There are other ways to get the attention of media: You can organize a book tour, create a made-for-media event, and/or spin your book around a news story or new research related to your book topic. For details, see my blog post, “2 Alternatives to Advertising: Get Published and Get Featured in Media.” 

If you’d like personalized support for your book – whether writing/editing services, coaching on a DIY (do it yourself) approach to publicity, or hands-on public relations management, let me know! I’m happy to have a conversation about how I can help.


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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Holistic Media, Marketing, PR

Loolwa Khazzoom is a a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

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